Last year I had the great pleasure of speaking at Thinking Digital, Herb Kim's brilliant tech visionary conference in Newcastle (or to be more precise Gateshead). It was a fantastic experience and I realise that I have never posted a link to the video. I hope that the embed code inside this post will give access here. Just in case that doesn't work, you can see the talk on the Thinking Digital website here.
How thought-provoking content reduces friction in the sales cycle
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[image: How thought-provoking content reduces friction in the sales cycle
- illustration of a stack of books]
According to The Corporate Executive Board,...
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